Shop local in Alma, Wisconsin this Holiday Season! Numerous galleries and gift shops will be having Holiday Sales & Open Houses. You'll find warm drinks and sweet treats at various locations as you shop. You're also invited to attend our local Church Bazaars, Luncheons, and Cookie Walks! Don't miss the Holiday Stroll this year, which is featuring the Hotel de Ville Grand. Dan's motto is "It's not done until it's overdone!" Partake in The lighting of the Community Christmas tree in the Orange Street Garden. This is part of the Lights of Our Lives event. Caroling and treats to follow at Wings Over Alma. And don't miss the Big River Radio Wave Christmas Show at The Big River Theatre. Enjoy a Christmas Holiday Concert by Alma's youth at the auditorium of the Alma Area Schools. We are proud to share their talent with you, and we welcome you to partake in all the Christmas festivities of our small River town.