Fire & Ice is a delightful ice cream and coffee shop, which originally opened in 1981. In 2005, espresso drinks, coffee and desserts were added to the ice cream parlor. Visiting the shop and its "secret garden" has become a tradition for many Great River Road travelers as they pass through Alma, Wisconsin. Complete with life-sized bronze statues and the sound of running water, the Italianate gardens transport you to a different time and place. Fire & Ice also serves as the lobby for The Hotel de Ville, an elegant set of suites and a cottage.